Telluride Market News

Similarities and differences between MP and M commercial

Similarities:
· To provide a strategic vision for their campaigns (commercial or electoral)
· Requires management approach in order to manage limited resources (financial budget, human resources, time., Etc.).
· Consider and systematize information about the conditions of “market” in which they operate (competitive positioning, consumer expectations or voters, available resources, etc.).
· Use selection tools and planning posts (market research or public opinion polls).
· Communicate the messages developed through the mass media and advertising activities
· Translate their messages in images in order to bring more attractive offerings (products or candidates).

Differences:
¨ The MP is derived from the specific nature of the applied field: politics.
· Sell a candidate is not to sell an appliance.

Marketing Politic  strategic levels

The MP is a complex discipline that combines strategic transdisciplinary work of various experts (political scientists, journalists, experts in public opinion, among others.) Into three basic levels of planning and implementation.
The three strategic levels of MP are your field:

• · Strategy Policy (EPO): Design of Policy Proposal
• Communicative · Strategy (EC): Development of Political Discourse
• Advertising · Strategy (PuS): Building the Political Picture

These three levels of strategy referred to above must be addressed simultaneously and coordinated. Appropriate systemic approach requires that the “policy proposal” (1 strategic level) is translated in terms of “political discourse” (2 º strategic level), and this reflected in the form of “political image” (3 ​​rd strategic level).
The key of the system lies in the use of continuous feedback channels between the three levels.

The MP is the set of research techniques, planning, management and communication that are used in the design and implementation of strategic actions and tactics during a political campaign, whether electoral or institutional diffusion. Heriberto Muraro, argues that the modern MP has two additional features:

• ¨ Mediatization: use of mass media.
• ¨ Videoplitica: is dominated by images and visual communication tools.

Here is where the MP can be considered as a discipline with its own scope and wide ranging and manifold. Initiatives “political marketing” not only use government or party activity, but also to satisfy the need to communicate their messages more efficiently trade unions, business chambers, professional associations, NGOs, etc.