Telluride Market News

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Sonic Automotive, Inc. (NYSE: SAH), a Fortune 500 company and one of the nation’s largest automotive retailers, has built and deployed a new Mobile Reporting App for the iPad and iPhone, using MicroStrategy Mobile.

Sonic corporate executives and regional teams utilize the new mobile app to access operational, financial, and market information for their dealerships. The app currently provides a scorecard for each dealership with insight into sales effectiveness and key operating metrics. In addition, the app is used to analyze daily operating results and month-to-date financial results.

“Mobility and business intelligence are two of our top strategic priorities,” said Heath Byrd, VP and CIO at Sonic Automotive. “Our executive and regional leadership teams live on the road, traveling from dealership to dealership. This app allows them to stay connected to the data they need to run the business.”

“The performance and convenience of our Mobile Reporting App on the user-friendly iPad and iPhone has been impressive,” said Richard Hanks, Director of Enterprise Business Intelligence at Sonic Automotive. “Our executives and regional teams save a great deal of time and gain valuable insights into the business every day. The application was surprisingly easy to develop and we were able to deploy in a matter of weeks.”

“MicroStrategy Mobile is helping companies increase the speed of their businesses by turning mobile devices into powerful business intelligence tools,” said Sanju Bansal, Chief Operating Officer of MicroStrategy. “Our mobile app platform is easy-to-use and enables companies to quickly build rich, intuitive applications that mirror the way people work.”

About Sonic Automotive

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, N.C., is one of the nation’s largest automotive retailers. Sonic can be reached on the web at www.sonicautomotive.com.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

• Financial Analysis What Does It Mean? What Does Financial Analysis Mean? The process of evaluating businesses, projects, budgets and other finance-related entities to determine their suitability for investment. Typically, financial analysis is used to analyze whether an entity is stable, solvent, liquid, or profitable enough to be invested in. When looking at a specific company, the financial analyst will often focus on the income statement, balance sheet, and cash flow statement. In addition, one key area of financial analysis involves extrapolating the company’s past performance into an estimate of the company’s future performance.
• Investopedia: Financial Analysis One of the most common ways of analyzing financial data is to calculate ratios from the data to compare against those of other companies or against the company’s own historical performance. For example, return on assets is a common ratio used to determine how efficient a company is at using its assets and as a measure of profitability. This ratio could be calculated for several similar companies and compared as part of a larger analysis.

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Financial Analysis with MicroStrategy

The unique strengths of the MicroStrategy platform are well suited for performing even the most demanding of Financial Analysis applications. Using MicroStrategy, Financial users have their detailed reporting, their scorecard of metrics, and their interactive dashboards at their fingertips via a single interface. From Profit Margin or Current Ratio to Assent Turnover or Debt to Equity, users have unlimited access to financial ratios and analytics when performing financial analysis with any MicroStrategy reporting tool.

The MicroStrategy platform offers analytics that can be used to answer key financial questions:

* What is the aging distribution of Accounts Payable and Accounts Receivable?
* Are there any customers with payment problems; if so, who needs to be notified?
* What are the values of assets and liabilities on a given date?
* What is the value of assets, liabilities, and owners’ equity on a given date?
* What is the breakdown of expenses by business units?
* Which business units are hitting their targets?
* What are the revenue trends by business units?
* What are the trends in revenue, by revenue types?
* What is the forecasted revenue? Has this forecast changed? Why have revenue forecasts changed?
* What is the actual amount of profit margin by business unit or region? What are the associated trends?
* What is the breakdown of costs by vendors, and what are the associated trends?
* What is the change in cash position from period to period?
* Which bills are due this week and for what amounts?

Financial Analysis

Financial Analysis refers to the assessment of a business to deal with the planning, budgeting, monitoring, forecasting, and improving of all financial details within an organization.
Understand, Identify, Analyze and Adjust

Understanding your organization’s financial health is a fundamental aspect of responding to today’s increasingly stringent financial reporting requirements. To avoid risks, organizations must quickly

* identify ascertain financial ratios and trends acrossin liabilities and assets
* analyze and adjust planned and forecasted amounts
* act to provide regulatory statements as needed

Financial Analysis applications built on the MicroStrategy platform make these activities easier and more efficient.

Business intelligence applications within the Financial Analysis application area include:

* Budgeting and Budget Analysis
* Financial Performance Management
* Revenue Analysis
* Cost Analysis
* Expense Analysis
* Cash Flow Analysis
* Balance Sheet Analysis
* Accounts Receivable Analysis
* Accounts Payable Analysis
* Invoicing and Billing Analysis
* Profit and Loss Statements