Author: Andrew Smith
Marketing Politic strategic levels
The MP is a complex discipline that combines strategic transdisciplinary work of various experts (political scientists, journalists, experts in public opinion, among others.) Into three basic levels of planning and implementation.
The three strategic levels of MP are your field:
- · Strategy Policy (EPO): Design of Policy Proposal
- Communicative · Strategy (EC): Development of Political Discourse
- Advertising · Strategy (PuS): Building the Political Picture
These three levels of strategy referred to above must be addressed simultaneously and coordinated. Appropriate systemic approach requires that the “policy proposal” (1 strategic level) is translated in terms of “political discourse” (2 º strategic level), and this reflected in the form of “political image” (3 rd strategic level).
The key of the system lies in the use of continuous feedback channels between the three levels.