Let’s look at 10 tips dedicated to small businesses, councils that are related to marketing, and we can help increase the customer or sales.
1. Specialize in one type of product
Producing or offering only one type of product or service, we will be experts or specialists in what we do or offer, and thus able to provide a product or service quality.
The specialize in one type of product, also allow us to reach more customers, since they, seeing us as experts or specialists, will have a heightened awareness of the value of our products, and we choose rather than competition.
Even the specialize in one type of product will allow us to increase our prices because consumers are willing to pay more if they believe that anyone who produces or offers goods or services, is a specialist in what he does.
2. Specialize in one type of consumer
This council is a variation of the first, is to direct our products only to a certain type of consumer.
Focusing on a particular type public, will allow us to specialize in it, will not know very well their needs, tastes, preferences, customs and habits and, thus offering a product specially dedicated to meeting those needs, tastes and preferences and devise strategies or make decisions based on these customs and habits.
3. Create an identity
Create an identity means giving a unique style to our business or our products.
It is creating a brand makes consumers identify with it and recognize it at any time.
Our identity may be based on any differentiation or feature of our products, in the style or the way we deliver our services, designs or combinations of colors we use, etc.
4. Offer range
We specialize in one type of product and consumer, and create our own identity or style, but at the same time, we should offer variety.
Consumers are always looking for variety, can we get to be faithful to our products, but eventually left to find variety in them, will soon leave us and go to competition.
To provide variety, we offer different alternatives and constantly launch new products, without thereby changing the type or style of our current products.
5. Listen to customer
Listening to the customer is to be permanently open to their opinions, suggestions, comments, complaints or claims.
Even seeking such information must ensure, for example, using surveys, create a suggestion box, talk to them and ask them about their opinion on our products, call them to see how they fared with their use, etc.
This will allow us to tailor our products to their needs, tastes and preferences, and will tell us what we are doing wrong, what should we improve, what to remove or change.
6. Getting the data of our customers and make a database
We should always try to ensure our customers’ data, data such as name, address, phone number, birthday, e-mail.
Thus, we can create a database to help us learn more about our customers, to make monitoring and maintaining contact with them.
For example, we send a thank you card, greeting or greetings and thus attempting to win their loyalty, or we can send a printed newsletter by mail or an electronic newsletter to your email, on our new offers or promotions.
To get your data, we can make use of promotions, such as creating a lottery in which to participate will have to enter your data, or simply can be requested when you purchase our products or services.
7. Identify needs, tastes or preferences
We must always seek to identify needs, tastes, preferences, habits and customs to our individual clients.
This will allow us to offer a personalized, for example, offer a product specifically tailored to the tastes or preferences of a client.
To detect specific tastes and preferences of our customers, we must track and analyze them, for example, what are the products most used, what their spending habits, what their buying preferences, etc..
8. Be aware of competition
Just as we must be always attentive to our market or target audience, we must be ever mindful of our competition.
We must be attentive to the strategies or actions performed, as well as the emergence of new competitors.
This information will allow us to react quickly, develop strategies that enable us to meet theirs, or make decisions that allow us to counteract or take advantage of their actions.
9. Use testimonials
Where not possible, we must look for testimonials from satisfied customers, and then use that evidence as a letter of introduction to other customers.
The more are the testimonies and the more known are the clients who make them, the better impression.
We publish the testimonies, for example, in our brochures or website, or we can just mention to prospective customers, we have served major customers and the services we’ve provided.
10. Find referrals
Whenever we can, we must ensure that our customers recommending us to other consumers.
One way of achieving this is by making use of promotions, for example, giving our customers coupons to be redeemed by people they had recommended.
We must always devise strategies that allow us to be recommended, however, we must remember that the best way to achieve that we recommend, is offering a product or service quality.