The participation of women on the Internet is undeniable. They like to maintain relationships with friends and family, share information and even advice and show clearly their views and preferences.
According to an investigation of iVillage and Burke, 51% of women surveyed prefer online communities when seeking or learn about new products, compared to 21% that prefer this traditional social networks.
In addition to that 47% of women prefer online communities when seeking help to make their purchasing decisions, compared to 16% of it is in the best traditional social networks.
What women want online?
Women who visit blogs take more account of advertising than other respondents. Although this group represents only 13% of the readers of blogs shows that these women are potentially more open to ads on sites that enjoy their confidence.
The Internet users aged 18 to 24 are more susceptible to online advertising in various formats to the general mass of the online population, particularly interested in information such as surveys, mainly looking for interesting content.
The study also highlights that 76% plan to connect with friends and family, while 67% for news, 64% for purchase or compare prices, 59% for fun (playing, listening to music or watching movies or series) and 48% for booking a holiday.